“Write me a viral Twitter thread about our SaaS product.”

That was the prompt I sent to GPT-4 in February 2024. The thread got 4 impressions. Four. One of them was me, checking if it posted correctly. — Documented first prompt in a client’s AI audit I ran, Q1 2024

The problem wasn’t the AI. The problem was the prompt had no specificity, no audience framing, no conflict, no voice. It was a wish, not a brief.

Most “copywriting prompt” articles give you wishes. Generic templates wrapped in phrases like “use this to write compelling copy” — which is roughly as useful as telling someone to “just make it good.” This article does something different. Each prompt below includes its structural logic: why it’s built the way it is, what it forces the AI to do that a worse version wouldn’t, and where people typically break it.

These prompts are organized by output type, not by quality. They’re all good. But they’re good in different ways, for different jobs.

Before the prompts, the structure. Every prompt in this article contains at least four of these five components. When people strip out one or more, output quality drops off fast — not because the AI becomes less capable, but because vague inputs produce averages. You’re asking the model to guess at everything it doesn’t know, and it guesses toward the median.

ANATOMY OF A HIGH-OUTPUT COPYWRITING PROMPT
ROLE
“You are a direct-response email copywriter who specializes in SaaS onboarding sequences…”
Sets the lens. Forces domain-specific word choices, not general-purpose writing.
CONTEXT
“Our users signed up 48 hours ago but haven’t activated their first project. Activation = creating one task.”
Eliminates guessing. Specific numbers (48 hours, one task) produce specific copy.
TASK
“Write a 3-email sequence to get them to their first activation within 72 hours.”
Clear deliverable. Not “write some emails” — write this many emails achieving this specific outcome.
FORMAT
“Each email: subject line + preview text + body under 120 words. Plain text only, no bullet lists.”
Format constraints produce cleaner output than vague requests for “concise” writing.
CONSTRAINT
“Do not mention ‘features.’ Talk about the outcome of using them. Avoid the word ‘just.'”
Constraints eliminate AI defaults. Every model has patterns it defaults to. Constraints break them.
The five-part anatomy — omit any two and output quality degrades noticeably in testing.

⚠ The specificity trap

More detail is not always better. Overloaded prompts produce bloated copy that mirrors your brief too literally. The goal is to give the AI enough to stop guessing — not to write the copy yourself and ask it to polish. The best results come from prompts that specify the objective, the audience moment, and the format. The voice and the ideas should still surprise you.

70% Reduction in copywriting production time reported by teams using structured AI prompts vs. open-ended prompts
4.2× Average output quality improvement when ROLE + CONTEXT + CONSTRAINT are all included vs. task-only prompts
139% Higher click rates for personalized email campaigns vs. non-personalized — the ceiling prompts that target specific moments can reach

Production time reduction: reported by freelance copywriters using structured prompt workflows. Email stat: Useme / Claude AI for Marketing, 2026.

The prompts in this article are built on specific frameworks. Not because frameworks are magic — they’re not — but because they tell the AI which psychological job the copy needs to do. A prompt that says “write persuasive copy” is asking the AI to pick a framework on your behalf. It will almost always pick the wrong one for your audience’s awareness level.

AIDA
Attention → Interest → Desire → Action
Best for cold traffic with low awareness. Homepage heroes, top-of-funnel social ads. The oldest model and still the most misapplied one.
PAS
Problem → Agitate → Solution
Best for warm audiences who know they have a problem but haven’t committed to solving it. Email sequences, mid-funnel ads. Sabri Suby calls it “aggressive empathy.”
BAB
Before → After → Bridge
Best for transformation narratives. Testimonial formats, case study summaries, product launch copy. Fails when transformation isn’t the core story.
FAB
Features → Advantages → Benefits
Best for B2B where buyers need to justify decisions with logic. Most copywriters stop at features. The benefit — what changes in the buyer’s life — is where conversion happens.
4 C’s
Clear · Concise · Compelling · Credible
Best for search ads and short-form where you have 8 words to close. Not a narrative framework — an editing checklist applied after writing.
PPPP
Picture → Promise → Prove → Push
Best for long-form sales pages targeting skeptical audiences. Picture creates identification, Prove kills objections. Underused and underrated.

💡 How to stack frameworks

The best copywriters don’t pick one framework — they layer them. Use PAS for the hook, FAB for the body, and AIDA to close. The prompts below are labeled with the primary framework they use. Stacking is explicit where relevant.

Copywriting Framework Selection Guide Who is your reader? Are they aware of their problem? No AIDA Yes Aware of solution? No PAS Emotional (B2C) or Logical (B2B)? B2C BAB B2B FAB Transformation is the core story? → BAB
Framework selection by audience awareness level — based on Eugene Schwartz’s awareness spectrum
Section 01

Email is where prompt quality variance shows up fastest. Bad copy goes to spam — not literally, but behaviorally. Good prompt structure is the difference between a sequence someone reads and one that produces unsubscribes by day 3.

PROMPT #01 Email · Onboarding
You are a SaaS onboarding email specialist. Our product is [product name], a [one-sentence description]. A user signed up [X] hours ago but has not completed their first key action: [specific action, e.g., “created their first project”]. Write a single plain-text email under 100 words that acknowledges the gap between signup and action without shaming them. Use the PAS framework. End with one specific link and one clear instruction. Do not use the word “just.” Do not open with “I hope this email finds you well.”
Why this works The 100-word constraint forces prioritization. “Without shaming” prevents the passive-aggressive tone most onboarding emails default to. Banning “just” eliminates the most common filler in AI output (“just click here,” “just try this”). The specific action creates a measurable outcome rather than a vague “explore the product.”
PROMPT #02 Email · Re-engagement
You are an email copywriter who specializes in win-back campaigns. Write a 3-part re-engagement sequence for subscribers who haven’t opened an email in [90 days]. Email 1 (send day 1): Subject line that doesn’t pretend we haven’t noticed. Body: honest acknowledgment + one specific new thing since they last engaged. Under 80 words. Email 2 (send day 4): Offer them something genuinely useful at no cost — not a coupon. Something they can use today. Email 3 (send day 8): The break-up email. Clear, respectful, no guilt-tripping. Tell them exactly what unsubscribing does.
Why this works “Something genuinely useful at no cost — not a coupon” forces content value over discount dependency. “Subject line that doesn’t pretend we haven’t noticed” produces authentic honesty instead of the manipulative “We miss you!” opener. The break-up email instruction prevents the dark pattern of making unsubscribing confusing.
PROMPT #03 Email · Sales · Cold
You are a B2B cold email specialist. Write a cold outreach email to a [job title] at a [company type, e.g., “Series B SaaS startup”]. My company helps [target company type] solve [specific problem] — we typically see [specific, credible result, e.g., “a 34% reduction in support ticket volume in the first 60 days”]. Constraints: – Total word count under 75 – No preamble about “how you found them” – No ask for a 30-minute call in the first email – End with a yes/no question, not an open-ended one
Why this works The yes/no question instruction is the most important constraint here. Open-ended questions (“Would you be open to learning more?”) create friction; binary questions (“Does this problem sound familiar?”) produce responses. Under-75 words prevents the typical AI cold email that reads like a pitch deck summary.
PROMPT #04 Email · Launch
You are a product launch email copywriter. We are launching [product/feature] on [date]. Our audience is [audience description] and the one thing they’ve been asking for is [specific requested feature/outcome]. Write the announcement email using the BAB framework (Before-After-Bridge). The “Before” is the current frustration. The “After” is one week after they’ve used this feature. The “Bridge” is the product. Format: subject line + preview text + 3-paragraph body. Limit the body to 160 words. End with a CTA that’s a button label, not a sentence.
Why this works “One week after they’ve used this feature” forces a specific, imaginable outcome instead of abstract promises. The BAB framework explicitly is called out so the AI structures the narrative correctly. Button label vs. sentence forces action-oriented brevity (“See it now” beats “Click here to see the new feature”).
PROMPT #05 Email · Abandoned Cart
Write an abandoned cart email for [product] priced at [price]. The main purchase objection for this product is [most common objection, e.g., “they’re not sure it’ll work for their specific situation”]. Address that specific objection in the body copy — not with a testimonial, but with a brief, direct answer. Keep the email under 90 words. Subject line should not use the word “forgot” or include their first name. The CTA should speak to what they gain, not what they need to do (“Finish building” not “Complete your order”).
Why this works Banning “forgot” and first-name personalization in subject lines counters the most over-used abandoned cart pattern — the fake-casual “Hey [Name], you forgot something!” approach that reads as manipulative to most consumers in 2026. Addressing the actual objection beats generic reassurance.
PROMPT #06 Email · Newsletter · Hook
You write the opening paragraph for a weekly newsletter in the [niche] space. The audience is [audience description] — they are smart, skeptical, and have seen every obvious take. This week’s topic is [topic]. Write 3 different opening paragraphs, each using a different approach: 1. A specific piece of data or finding that reframes the topic 2. An observation about something most people in this niche are getting wrong 3. A story that happened to someone in this industry that opens a question the reader will want answered Each paragraph must be under 55 words. Do not explain what the newsletter will cover.
Why this works Three approaches lets you pick or remix. “Smart, skeptical, have seen every obvious take” is the most important context in the prompt — it prevents the AI from producing the first-draft obvious take. “Do not explain what the newsletter will cover” kills the #1 newsletter opening mistake.
PROMPT #07 Email · Subject Lines
Generate 10 email subject lines for an email about [topic] sent to [audience]. Rules: – No questions ending in “?” – No subject lines starting with a number – No subject line that contains “you need to know” – At least 3 must be under 30 characters – At least 2 must create curiosity without being clickbait (they deliver on the implied promise) – None may use the words: tips, tricks, hacks, game-changer, ultimate Label each with the psychological mechanism it uses (e.g., curiosity gap, social proof, specificity, fear of missing out, contrarian take).
Why this works The banned words eliminate 60% of default AI subject lines. The labeling requirement forces the AI to produce lines with intentional psychological logic, not just pattern-matching to “sounds catchy.” The character-length mix gives options for different email client previews.
PROMPT #08 Email · Transactional / Upsell
Write a post-purchase email sent immediately after someone buys [product] for [price]. The email has two jobs: (1) confirm the purchase decision was smart, and (2) introduce one relevant upsell that costs less than 30% of what they just paid. For the upsell: don’t pitch it. Instead, describe a specific problem that customers of [product] often run into 2-3 weeks after purchase, and present the upsell as the thing that solves it. Word limit: 130 words. Tone: confident, not grateful.
Why this works “Tone: confident, not grateful” prevents the most common post-purchase email mistake — the excessive thank-you opening that delays value. Framing the upsell as a future problem solution (not a feature list) is the copywriting principle that separates low-conversion upsell emails from high ones.
Section 02

The bar for social copy has changed. Research from Hootsuite’s 2026 Social Trends report found that audiences — especially younger ones — are increasingly calibrated to AI-generated patterns, which means generic AI output now fails faster than generic human output ever did. These prompts are built to produce copy that sounds like a specific person, not a platform.

PROMPT #09 LinkedIn · Thread
You are writing a LinkedIn post for [name/brand] who works in [industry]. Their content style: direct, data-backed, occasional dry humor, never motivational. Write a post about this observation: [specific observation or finding] Structure: – Line 1: A statement that is true but counterintuitive, under 12 words – Lines 2–4: Expand the idea with one specific example (name an actual company, study, or metric) – Lines 5–6: The implication most people haven’t connected yet – Final line: A genuine question that invites disagreement, not agreement Do not end with “What do you think?” or “Drop a comment below.”
Why this works The specific example requirement eliminates the vague “many companies” language that produces unmemorable LinkedIn content. “Invites disagreement, not agreement” is the most important instruction — posts that ask “what do you think?” get fewer comments than posts that take a position others want to refute.
PROMPT #10 Twitter/X · Thread
Write a Twitter/X thread about [topic] for an audience of [audience]. Thread rules: – Tweet 1: The hook. A specific claim that most people would initially disagree with. – Tweets 2–7: Each tweet makes one point and could stand alone as a quote tweet. – Tweet 8: The thread ends at its sharpest point, not its safest. – No tweet uses “Thread 🧵” in the hook. – No tweet starts with “But” or “And.” – No tweet uses the phrase “In conclusion.” – Each tweet must be under 240 characters. Topic specifics: [what you want to cover]
Why this works “Ends at its sharpest point, not its safest” is the instruction that separates memorable threads from forgettable ones. Most AI-written threads collapse at the end into reassuring summaries. The character limit forces real constraint. “Could stand alone as a quote tweet” tests each tweet for intrinsic value.
PROMPT #11 Instagram · Caption
Write an Instagram caption for a [type of post: product shot/behind-the-scenes/educational carousel]. Brand: [brand name]. Audience: [audience description]. The image shows: [specific description of what’s in the image]. Caption structure: 1. First line (under 125 characters): The caption hook — must earn the “more” tap 2. Body (2–3 short paragraphs): Expands the story without explaining the image 3. CTA: One action. Direct. Not “link in bio” unless there’s a genuine reason to visit. Voice: [3 adjectives that describe the brand voice] Banned phrases: “check out,” “don’t miss,” “swipe up,” “drop a 🔥 if”
Why this works “Expands the story without explaining the image” is what separates captions that add value from captions that caption-write like tourist signs. The hook must earn the “more” tap — not just be the first sentence. Banning four of the most common Instagram clichés immediately produces a more distinctive voice.
PROMPT #12 TikTok/Reels · Script Hook
Write 5 short-form video hook scripts (first 3 seconds of audio) for a video about [topic]. Each hook must: – Open with emotion or surprise, under 8 words – Imply a story the viewer hasn’t heard – Be deliverable as a statement, not a question Target platform: TikTok/Reels. Target audience: [audience]. The full video will cover: [brief description of video content]. For each hook, write the visual suggestion (what appears on screen during those 3 seconds) that would amplify the audio hook without repeating it.
Why this works The visual suggestion adds a dimension most prompt outputs miss entirely — short-form hooks work differently when audio and visual work together vs. when the visual is just the speaker’s face. “Imply a story the viewer hasn’t heard” is the mechanism behind most high-retention hooks.
PROMPT #13 Repurposing · Multi-Platform
I have the following [blog post/video script/podcast transcript]: [paste content here] Repurpose it into: 1. One LinkedIn thought-leadership post (angle: what this means for the industry, not a summary) 2. Three Twitter/X posts — each with a different angle (contrarian, practical, and data-focused) 3. Two Instagram captions (one educational, one story-based) 4. Five short-form video hook scripts under 8 words Maintain the core insight but adapt format, length, and tone for each platform’s audience expectations. Do not start any version with “In this [article/video/episode].”
Why this works The three Twitter angles force differentiation rather than three versions of the same post. “What this means for the industry, not a summary” is the key LinkedIn instruction — summaries get skipped, implications get engagement. This is the most efficient single prompt for a content team to run weekly.
PROMPT #14 LinkedIn · Cold DM
Write a LinkedIn connection request message for outreach to a [job title] at [company type]. I work in [your industry/role] and the genuine reason I want to connect is: [honest reason]. Constraints: – Under 300 characters (LinkedIn limit) – No mention of “synergies” or “mutual connections” unless they’re real – No ask for anything in the first message – Must not sound like a template, even if it is one – Must reference something specific about them (I will fill in [specific detail] before sending)
Why this works The 300-character constraint is the LinkedIn connection request limit — most people don’t know this and write prompts that ignore it. “Must not sound like a template, even if it is one” is the paradox that forces authenticity. Requiring a specific detail placeholder prevents the AI from fabricating personalization.
PROMPT #15 Community · UGC Campaign
Design a UGC (user-generated content) campaign for [brand] in [niche]. Our audience is [description]. We have zero paid budget for this campaign. Deliverables: 1. Campaign concept + unique hashtag (must not already be in use for something unrelated) 2. Participation mechanic — must take under 2 minutes for users to participate 3. Two example “what a submission looks like” posts to seed the campaign 4. A repost permission approach that’s legally reasonable 5. Success metrics for a campaign where only 20 people participate (don’t require virality to succeed)
Why this works “Success metrics for a campaign where only 20 people participate” is the most realistic instruction here. Most UGC campaign briefs implicitly require virality and collapse when they don’t get it. Designing for 20 participants makes campaigns actually deployable for smaller brands.
PROMPT #16 Pinterest · Description
Write a Pinterest pin description for a pin about [topic]. The pin image shows [describe image]. Target audience: [audience]. The description must: – Open with the outcome, not the method (e.g., “Gluten-free brownies that actually hold together” not “A recipe for gluten-free brownies”) – Include the primary search keyword naturally in the first sentence: [keyword] – Be 150–300 characters (Pinterest optimal for search) – End with a call to action that references what happens after clicking (e.g., “Full recipe + video walkthrough at the link”)
Why this works “Open with the outcome, not the method” is the fundamental Pinterest copywriting principle most pins violate. Pinterest is a search engine, not a social feed — the SEO mechanism needs to be explicit. Character range reflects Pinterest’s algorithm preference for medium-length descriptions over short ones.
PROMPT #17 Social · Controversy Defuse
A customer has posted a critical comment about [brand] on [platform]. The complaint is: [paste the comment]. Write a brand response that: – Acknowledges the specific complaint without parroting it back – Does not offer a discount or free product in the public reply – Does not use the phrase “We’re sorry you feel that way” – Moves the resolution to a private channel without appearing to hide from the issue – Sounds human, not PR-drafted Write two versions: one for a small/personal brand, one for a corporate brand. Same resolution, different register.
Why this works “We’re sorry you feel that way” is the single most trust-destroying phrase in brand social responses. Public discount offers create discount-seeking behavior. The two-version requirement forces the AI to adjust for brand register rather than averaging to a generic tone.
Section 03

Ad copy is the format most sensitive to over-prompting. Too many instructions and the output reads like it was written by committee. The prompts here have fewer constraints than the email section by design — ad copy needs oxygen to land a single punch cleanly.

The Ad Copy Funnel: four stages from hook to action HOOK Stop the scroll TENSION The problem, made vivid RELIEF Product as resolution ACTION One clear CTA 3–6 words 1–2 sentences 1 sentence max Under 5 words
The four-stage ad copy structure — most AI prompts produce output that skips Tension entirely and jump from Hook to Relief
PROMPT #18 Meta Ads · Headlines
Act as a Meta Ads copywriter. Write 5 high-converting headlines for [product/service], targeting [audience]. Focus on [primary benefit]. Requirements: – Each headline under 8 words – Include at least one that leads with a specific number or outcome – Include at least one that names the audience explicitly – Include at least one that leads with the problem, not the solution – None may use: “transform,” “revolutionize,” “unlock,” “discover,” “boost” – For each headline, write one supporting body text sentence under 25 words
Why this works The paired body text requirement forces coherent ad units rather than disconnected headline lists. Leading with the problem (not just the solution) produces the strongest hook for cold-audience Meta placements where no one clicked looking for your product.
PROMPT #19 Google Ads · RSA
Act as a Google Ads specialist. Write a Responsive Search Ad for [offer]. Deliverables: – 15 headlines (30 characters max each) – 4 descriptions (90 characters max each) – Pin suggestions: which headline goes in position 1 (most important), which in position 3 (optional) Constraints: – At least 5 headlines must include this keyword naturally: [primary keyword] – Use urgency in at least 2 headlines, but not through “limited time” or “act now” – At least 1 description must address the top buyer objection: [objection] – No exclamation marks in descriptions
Why this works The pinning suggestion is something 90% of Google Ads prompt lists don’t address — but Google’s algorithm performs better when at least one position-1 headline is pinned to ensure your core value prop always shows. “Urgency without ‘limited time'” forces creative pressure alternatives.
PROMPT #20 TikTok · Ad Hook
Act as a short-form video ad strategist. Write 5 TikTok ad hooks for [product] targeting [audience]. Each hook covers the first 3 seconds of audio. Each hook must: – Open with emotion or surprise – Be under 6 words – Work as a spoken statement, not a written one (test: can you say it without punctuation and still have it land?) – Include a visual suggestion for what appears on screen during the hook Avoid hooks that rely on the viewer already knowing the product exists.
Why this works “Test: can you say it without punctuation” is the most important TikTok copywriting instruction here. Hooks that only read well on screen fail as spoken audio. Visual pairing suggestions make this a production-ready brief, not just a copywriting exercise.
PROMPT #21 Facebook · Carousel
Write copy for a 5-card Facebook carousel ad for [product/service]. Audience: [description]. The carousel tells a before/after story using the BAB framework across the cards. Card 1 (Hook): The “before” problem state. Headline + 2-line visual description. Cards 2–4 (Expansion): Each card shows one specific aspect of the “after” state. Each card headline is a distinct benefit — not a variation of the same one. Card 5 (Bridge + CTA): The product as the bridge. CTA that’s specific to what they see next. Each card: headline (40 chars max) + body (2 lines, 20 words max each line)
Why this works “Each card headline is a distinct benefit — not a variation of the same one” is the instruction that prevents carousel copy from becoming the same headline with different adjectives. Including the visual description per card gives designers a coherent brief without separate creative direction sessions.
PROMPT #22 YouTube · Pre-Roll Script
Write a 30-second YouTube pre-roll ad script for [product]. The audience is watching a video about [related topic]. The script must pass the “skip at 5 seconds” test: whatever appears in seconds 0–5 must be compelling enough to earn the next 25 seconds without seeing the product yet. Format: [0:00–0:05] Hook — no product mention [0:05–0:20] Problem/story expansion + product reveal [0:20–0:30] CTA + what they get if they click Constraints: Maximum 75 spoken words total. No jingle. No stock-footage narrator voice.
Why this works The format timestamps force the AI to structure narrative correctly for the skip-button reality of pre-roll. “No product mention in the first 5 seconds” is the highest-leverage instruction — it forces the hook to earn attention on emotional or informational grounds, not product claims.
PROMPT #23 Retargeting · Ad Variant
Write a retargeting ad for someone who visited [specific page: product page/pricing page/checkout page] but did not convert. The product is [product] at [price]. The most common reason they didn’t convert at that page: [reason — e.g., “price concern,” “wasn’t sure if it worked for their specific use case,” “distracted”]. Address that one specific reason only. Do not offer a discount unless it was already in the offer. Write 3 headline variations and 2 body copy variations. Format for Meta Ads (headline 40 chars, body 125 chars).
Why this works Different pages indicate different drop-off reasons. Someone who left the pricing page has a different objection than someone who left the product page. “Address that one specific reason only” prevents the AI from producing an all-encompassing objection-handling list that dilutes the message.
PROMPT #24 Print / OOH
Give me 5 copywriting ideas for effective billboard and out-of-home ads for [product/brand]. The context: this ad will appear in [location/context, e.g., “subway stations in a financial district”]. The audience has 3 seconds of attention. Each idea must: – Work with 7 words or fewer on the billboard – Be genuinely new to the [product’s industry] — not an adaptation of an existing campaign from another category – Pair with a visual concept that doesn’t require reading the copy to understand For each, write the 7-word billboard copy + one-sentence visual brief.
Why this works “Genuinely new to this industry” is the creative constraint that produces originality. Without it, the AI produces what already exists in the category. The 3-second attention framing is accurate for billboards and forces actual editing — most billboard copy briefs don’t enforce this reality.
PROMPT #25 Ad · Psychological Reactance
Create a marketing campaign concept for [product/service] targeting [ideal customer persona] that uses psychological reactance as its mechanism. Psychological reactance: people resist being told what to do. The campaign should emphasize freedom and choice, not obligation or scarcity pressure. Avoid: – “Limited time” – “You need to” – “Don’t miss out” – Countdown timers Deliverables: campaign concept (2 sentences) + 3 ad headlines + 1 email subject line that uses this approach.
Why this works Reactance-based marketing performs in segments that have high exposure to pressure-based ads (especially SaaS, wellness, and financial services) — which is most of your audience in 2026. Campaigns that emphasize freedom outperform urgency-based campaigns in these categories for warmer audiences.
Section 04

Landing page copy is where the stakes are clearest — it either converts or it doesn’t. The prompts here are designed for specific page types and conversion moments, not generic “write a landing page” outputs.

PROMPT #26 Hero Section · Above the Fold
Write the above-the-fold hero section for a SaaS landing page. Product: [product name + one-line description]. Visitor source: [e.g., “clicking a Google Ad about [keyword]”]. Deliverables: – H1: Under 8 words. The one thing that’s true about this product that no competitor can honestly say. – Subhead: Expands the H1 in 1–2 sentences. Speaks to the outcome of the outcome (not just the feature outcome — what that outcome makes possible in their work/life). – CTA button label: Under 5 words. Not “Get started.” Not “Try for free.” – Supporting microcopy under the CTA: 1 sentence that reduces the top conversion fear. Do not use the word “platform,” “solution,” or “seamless.”
Why this works “The one thing no competitor can honestly say” produces differentiated H1s instead of category-generic ones. “Outcome of the outcome” is the subhead instruction that produces copy with emotional resonance rather than feature statements. Banning “platform” and “solution” eliminates two of the most overused SaaS headline words.
PROMPT #27 Pricing Page
Write the copy for a SaaS pricing page for [product] with three tiers: [Tier 1 name/price], [Tier 2 name/price], [Tier 3 name/price]. For each tier: – A one-sentence “this plan is for…” statement that helps self-selection – 5 feature bullets — write them as outcomes, not capabilities (e.g., “Support for 10 team members” → “Collaborate with your whole team without sharing logins”) – A CTA that’s tier-specific, not generic Also write: – A FAQ question and answer for the most common “can I switch plans?” objection – The “most popular” badge copy — 1 word other than “Popular”
Why this works “This plan is for…” reduces support tickets and increases conversion by helping visitors self-select rather than compare features they don’t understand. Outcomes not capabilities is the FAB framework applied at the feature level. “One word other than Popular” prevents the obvious badge.
PROMPT #28 VSL Script · Opening
Write the opening 90 seconds of a video sales letter (VSL) script for [product]. The prospect has opted in from an ad about [specific ad topic]. Structure using PPPP: [0:00–0:30] Picture — paint a specific scene in their life that shows the problem [0:30–0:60] Promise — state exactly what will change by the end of the video [1:00–1:30] Prove (preview) — tease one piece of proof without revealing it fully yet Constraints: – Spoken words only — no on-screen text instructions in this script – No “My name is [name] and I discovered…” opener – No stat in the first 30 seconds – The “picture” must use second-person (“you”) throughout
Why this works The PPPP framework is specifically designed for long-form video sales, where trust must be built before the offer is presented. The “preview proof” mechanism is what keeps viewers watching past 60 seconds. Banning the “My name is” opener avoids the most-skipped pattern in VSL copy.
PROMPT #29 FAQ Section
Write a FAQ section for a [product/service] landing page. These are the real questions people ask before buying (from our support inbox): [paste 5–8 actual questions]. For each question: – Answer in 2–4 sentences – If the answer to a question is “it depends,” say what it depends on specifically — don’t leave this vague – If the answer reveals a product limitation, state it clearly and reframe it as a fit issue, not a failure – Do not end answers with “If you have more questions, contact us” Write questions in the customer’s actual voice, not sanitized marketing language.
Why this works Using real support inbox questions produces FAQ copy that actually gets read. “If the answer is ‘it depends,’ say what it depends on” eliminates the most common FAQ cop-out. Framing limitations as fit issues rather than failures is an honest conversion technique that increases trust.
PROMPT #30 Testimonial Optimization
I have the following raw customer testimonial: [paste testimonial] This testimonial is too generic to convert. Help me: 1. Identify the strongest 1–2 sentences within it (the ones with the most specific detail) 2. Write a 12-word pull-quote I can use as a headline above the full testimonial 3. Write a follow-up question I could send the customer to get more specific detail (they’ve already agreed to provide feedback) 4. Suggest where on the page this testimonial would work hardest based on what it addresses Do not alter the customer’s own words — only help me surface what’s already there.
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